Smitten by Patanjali, Future Group’s Kishore Biyani turns to Ayurveda

The Future Group, inspired by the success of Patanjali, is seeking a robust and visible presence in the ayurvedic personal-care space and is already evaluating potential acquisition targets, group CEO Kishore Biyani told ET. The organized retailing pioneer’s FMCG business – Future Consumer – will soon be launching an ayurvedic hair oil and other beauty products targeting the mass market.

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Big claims, little evidence

Soon after 49-year-old Niranjan Sakhare, a Mumbai resident, was diagnosed with diabetes two years ago, he saw television advertisements for an Ayurvedic diabetes pill called IME-9, or Insulin Management Expert. A combination of five plant extracts, the drug was developed by the Central Council for Research in Ayurvedic Sciences (CCRAS) – an autonomous body of the Ministry of AYUSH – and based on a formulation called Ayush-82.

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