How Do Musical Artists Get Paid When Skaters Use Their Songs at the Olympics? – IPWatchdog.com | Patents & Patent Law
After the Sochi games in 2014, the International Skating Union (ISU) decided to shake things up and began allowing skating to music with lyrics. Pleasing Generation Z and millennial skaters was not the main goal of the rule change; rather, the ISU wanted to appeal to younger audiences who tune in to watch the Olympics.
Olympics and Intellectual Property: What Brands Need to Know – IPWatchdog.com | Patents & Patent Law
EDITORIAL NOTE: This article would have been more timely several weeks ago, and it is entirely the editor’s fault (i.e., me, Gene) for not publishing this sooner. I still hope you find it as interesting as I did. With the Winter games in PyeongChang, there was a flurry of social media posts, advertisements and promotions surrounding Team USA.