Smitten by Patanjali, Future Group’s Kishore Biyani turns to Ayurveda

The Future Group, inspired by the success of Patanjali, is seeking a robust and visible presence in the ayurvedic personal-care space and is already evaluating potential acquisition targets, group CEO Kishore Biyani told ET. The organized retailing pioneer’s FMCG business – Future Consumer – will soon be launching an ayurvedic hair oil and other beauty products targeting the mass market.

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